About

Partnering the World’s leading Mobile Operators

Anam is the fastest growing, independent SMS Firewall and A2P monetization service provider in the world, filtering billions of messages in over 60 countries.

Specialists in Messaging, Security and Analytics, Anam is a well-recognised leading independent powerhouse of technical and business expertise for Global Mobile Operators seeking to

  • Create new revenue streams
  • Reduce Fraud and Spam
  • Maximise value from capital investment
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Vision

Creativity in a wireless world.

Mission

Accelerating revenues, Securing networks and Protecting subscribers worldwide.

Core Values

Client Focused, Innovative, Knowledgeable, Trusted and Reliable.

ISO 27001

Anam’s Managed Services are performed under strict ISO 27001:2013 certification guidelines. Initially certified back in April 2016, the company is committed to maintaining the highest standards in service delivery and is re-certified at annual intervals. Certification covers both Anam’s Dublin and Kuala Lumpur offices.

GSMA Associate Member

Anam is an Associate Member of the GMSA since 2012. Active participants in GMSA FASG, RIFS & WAS working groups, Anam hosted the GSMA WAS#4 meeting in Dublin in 2016 and will bring the WAS#9 event to Kuala Lumpur in April 2019.

Innovation Value Institute

In conjunction with the IVI, Anam is committed to a programme of continuous improvement in relation to its Managed Services Delivery.

EU GDPR

With the introduction of the European Union General Data Protection Regulation (GDPR) on May 25, 2018  Anam has conducted a full business review to ensure security and privacy compliance in relation to handling of all personal data. Anam is registered with the Irish Data Protection Commissioner as a Data Processor (Reference: 16066/A).

Global Presence

ANAM’s technology is truly global. Chances are, your SMS traffic has gone through our global partner networks ensuring clean delivery and accurate revenue distributions to all parties.

Office Locations

Client Countries

Local Presence

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ANAM Global Presence
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Office Locations

Client Countries

Local Presence

Executive Team

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Darragh Kelly is Chairman of the Board of Anam Technologies and a Fellow of The Institute of Chartered Accountants in Ireland. He holds a BComm from University College Dublin and a Masters in Accounting with UCD Michael Smurfit Graduate Business School. Darragh has extensive experience in corporate, investment, risk management and advisory activities and has worked with companies across all sectors. Recent roles include fundraisings, trade sales, business acquisitions and company restructurings.

Darragh Kelly

Chairman
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A graduate of University of Ulster, Paul trained as an accountant in a leading auditor practice in the North West of Ireland. Paul joined Anam Mobile in 2006 and was part of the management team that in 2012 were engaged by the new owners, Kellysan to head Anam Technologies Limited. Paul took up the position of CFO at this time.

Paul Kennedy

CHIEF FINANCIAL OFFICER
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With an Honorary Doctorate in Management from the IMCA, Dr. Noel Kelly brings a wealth of management and international sales experience to Anam’s Executive Management team. Dr.Kelly, acted as Shareholder and Executive Director for Kentz Corporation Ltd and was responsible for sourcing new investment in Kentz. Noel was actively involved in the company’s flotation on the London AIM in 2008. He has over 40 years’ international experience in the engineering and construction sector.

Dr Noel Kelly

Chief Executive Officer
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Brian joined Anam as CCO in 2014. A founding member of Ireland’s first MVNO, Imagine Mobile, he moved to UK as Global Head of Content for a British Telecom (BT) spin off. In 2009 Brian returned to Ireland as Commercial Director of O2 Media with Telefonica Ireland where he deployed Anam’s A2P Revenue Assurance solution and experienced first-hand the revenue opportunity that A2P SMS presented to MNO’s.

Brian D’Arcy

Chief Commercial Officer
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Involved in Telecoms for over 35 years in a variety of International & start-up organizations, as Anam CTO, John leads all technology, pre-sales support & product management as well as sitting on our R&D Board. Author of a number of patents incl. an EPO and USPTO patent for SMS Home Routing, John has been an active member of many int’l industry fora.

John Murtagh

Chief Technology Officer
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Alan has over 20 years’ experience delivering solutions to Mobile Network Operators globally. Starting his career in the Aldiscon Operations Group he supported the launch of the Iridium Satellite Network in Phoenix, Arizona. Alan spent 5 years for Aldiscon in Boston working with Tier-1 customers in USA, Canada and Mexico. Now Head of Anam's Operations and passionate about Innovation, Alan is a member of the Innovation 24*7 Board and also a member of the Institute of Directors.

Alan Darcy

Chief Operations Officer

Anam Asia

Anam recently established a representative office in Kuala Lumpur to further build our Sales & Managed Services presence in the region as well as enhanced support to existing customers in Asia.

The global A2P SMS market is forecast to grow beyond $70bn by 2020 and the Asia Pacific A2P SMS market is the largest with a current market share of 42.2%; it is expected that APAC will continue on this growth trajectory and widen its lead over the other regions. It is estimated that up to 66% of A2P traffic goes unbilled by MNOs, reaching subscribers over what are known as Grey routes. Anam has become the leading authority on A2P SMS working with mobile operators to leverage this revenue growth opportunity. The company provides a blend of A2P technical & business services with optimized firewall technology.

Anam Asia Directors & CEO

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Tan Sri Razali is a stakeholder in Anam’s Asia operation. Razali is a highly successful Malaysian businessman with substantial interests in Hospitality and Leisure, Project Development and Management. He is Executive Chairman of Peremba (Malaysia) Sdn Bhd, a privately owned Malaysian group of companies. Peremba are owners of Saujana Golf & Country Club. Razali was the major shareholder in Irish engineering firm Kentz which was acquired for Can$2.1 billion in 2014.

Tan Sri Razali

Chairman
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With an Honorary Doctorate in Management from the IMCA, Dr. Noel Kelly brings a wealth of management and international sales experience to Anam’s Executive Management team. Dr.Kelly, acted as Shareholder and Executive Director for Kentz Corporation Ltd and was responsible for sourcing new investment in Kentz. Noel was actively involved in the company’s flotation on the London AIM in 2008. He has over 40 years’ international experience in the engineering and construction sector.

Dr Noel Kelly

Director
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Brendan has substantial knowledge of Middle Eastern and Asian markets having served as Ireland’s Ambassador in Riyadh, Kuala Lumpur, Singapore and Hanoi and holding senior business management positions in SE Asia. Brendan is am experienced Director with a solid record of dealing at the highest level in government, diplomacy and in industries as diverse as textiles, education, oil & gas and telecommunications.

Brendan Lyons

Director
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Brian joined Anam as CCO in 2014. A founding member of Ireland’s first MVNO, Imagine Mobile, he moved to UK as Global Head of Content for a British Telecom (BT) spin off. In 2009 Brian returned to Ireland as Commercial Director of O2 Media with Telefonica Ireland where he deployed Anam’s A2P Revenue Assurance solution and experienced first-hand the revenue opportunity that A2P SMS presented to MNO’s.

Brian D’Arcy

Director
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A graduate of University College Dublin, Conor joined Anam in 2012 where he focussed on growth in Africa and successfully established new MNO customers and partners such as Orange. Conor was appointed CEO of Anam Asia in 2017 and which sees him responsible for all of Anam’s activity across this exciting region.

Conor Devine

Anam Asia CEO

Forward Thinking

Keen to embrace new opportunities and ensure adoption of latest tools and thinking, Anam CEO Dr Noel Kelly, has established a number of strategic initiatives linking highly accomplished external experts with Anam’s leadership team.

R&D Board

Set up in 2014, Anam’s R&D Board oversees all R&D activity and Technology Innovation. It owns the technology roadmap for Anam ensuring a pathway for new products and innovations in the rapidly changing market.

 

The R&D Board reflects Anam’s commitment to solid research for both existing 2G, 2.5G and 3G networks and next generation, 4G and 5G, networks. Anam has extensive and deep rooted expertise in SS7, Diameter, SIP, Security, Messaging and Data Analytics.

 

Anam’s R&D Board is chaired by Professor Gerry Byrne, and includes Anam’s CTO, John Murtagh and Darragh Kelly, Chairman of Anam Technologies Board of Directors.

Strategy for Growth

Operating in today’s rapidly evolving and dynamic telecommunications ecosystem, Anam Technologies is focused on providing the most creative solutions to its growing customer base of leading mobile network operators.

 

To achieve this, Anam places a very strong emphasis on ensuring that it has a robust, strategic approach to its global business – one that constantly focuses the company on the key initiatives required to meet its goals.

 

Anam’s Strategy for Growth initiative is chaired by Pat Byrne, also includes Professor Gerry Byrne & Clive Steady.

Innovation 24/7

Being innovative is integral to Anam. In the creation and delivery of our products and services we keep a constant eye on how innovative techniques can result in better ways to do things – better for our customers and better for our business.  Embracing and reaping benefits from this culture of creative thinking has enabled Anam to achieve its leading market position and is essential to maintaining our competitive lead in growing our business in an expanding market.

 

Anam’s Innovation 24/7 is a formalised board backed platform leveraging participation of leading external industry experts in the field of innovation. Through this initiative Anam has built close relationships with 3rd Level Academic Research Institutions in Ireland.

 

The working group is chaired by Professor Martin Curley and includes Professor Gerry Byrne, Dr. Noel Kelly and Alan Darcy.

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Professor Gerry Byrne is one of Ireland’s most senior international engineers and had been actively involved in applied R&D and Innovation for over 30 years. The former College Principal for Engineering and Architecture and Dean of Engineering at University College Dublin, he has worked for several years as an Expert on the Irish Revenue Panel for R&D Tax Credits and also on the Research, Development and Innovation (RTI) Board of Enterprise Ireland. In 2017, Professor Byrne was awarded the Fraunhofer Taler Medal for his outstanding international contribution to applied (higher TRL level) R&D and Innovation.

Professor Gerry Byrne

Pat Byrne
Pat has 35 years’ experience working with Ireland’s state development agencies - IDA Ireland and Enterprise Ireland. In Enterprise Ireland, Pat was responsible for supporting start-up and early stage Irish software firms in ICT. Pat is now a strategic consultant to indigenous firms to help them become sustainable and successful international businesses. Pat has a B. Comm from UCD and an MBA from the UCD Smurfit Graduate School of Business.

Pat Byrne

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Clive’s career in Telecoms spans a variety of business & technology focused roles and where he has particularly specialised in Mobile Messaging technologies working with Aldiscon, Logica, Gemini Mobile Technologies, Acision, Ammeon and Anam. In his current role as Director of Sales for Anam, Clive is responsible for driving sales activities worldwide and is a member of the Strategy for Growth initiative.

Clive Steady

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Recognized internationally as a leader in Open Innovation Martin Curley has authored 5 books on technology management for value, innovation & entrepreneurship. He is a Director of the Innovation Value Institute (IVI) and Chair of the EU Open Innovation and Strategy Policy group. Martin previously was Global Director of IT Innovation for Intel Corporation and currently is CIO & CEO, eHealth Ireland at Health Service Executive.

Professor Martin Curley

Clients & Partners