Ad-funded SMS

What is it?

This Smart Service allows you to generate extra revenue streams and return on investment by allowing organisations to place advertising on your mobile terminated messages. For subscribers, ad-funded SMS means value for money because opting in to the service can be rewarded with discounted or subsidised bills from the operator.

Ad-funded SMS can help operators target a number of customer segments including youth and teenagers who may especially value being kept up to date with offers and adverts from leading brands in return for subsidised bills.

This Smart Service can also support interactive direct marketing campaigns which could be linked up with TV advertising. Such a service might have a call to action within the SMS or MMS message e.g. a WAP URL or short code command like ‘text 2222 to c if u have won a prize’

How does it Work?

Short pre-configured text tag banners can be inserted into standard P2P messaging dialogues e.g. within SMS such a banner could read ‘txtd 2 u by Anam’. Larger adverts can be sent as a separate flash message rather than sending them in-band or as a multi-part message. The richness of single shot based MMS adverts can be increased as they can include multimedia content.

For more information please contact our sales team on +353 14830200 or email sales@anam.com