Darragh Kelly, Anam Technologies Chairman with Pierre-Louis de Guillebon, CEO of Orange International Carriers
April 2018, Dublin, Ireland. Anam are delighted to announce partnership with Orange International Carriers to provide a complete technology and services solution to secure the SMS channel and increase Application to Person (A2P) SMS revenue.
With live deployments already underway the partnership targets Orange market networks and customers in Asia and Africa. Utilising SMS firewall (existing or new), real-time traffic analytics and deep A2P business know-how, Anam works directly with the Mobile Operator to consolidate SMS traffic ensuring reduction in SPAM & fraud and growth in A2P SMS revenue.
The volume of global A2P messaging is expected to increase by 20 percent over the next 4 years to more than 2.7 trillion by 2022, up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research. Anticipated growth is driven by an increase in automated marketing, payments and authentication messages.
Commenting on the partnership, Conor Devine (recently appointed CEO of Anam’s Asia operation) welcomed “Anam’s alignment with a Tier 1 player of the calibre of Orange IC” and which he stated “reflects Anam’s strong positioning in the market and its reputation for grey route detection and industry knowledge. Recognising that market dynamics differ from one country to the next, the partnership will ensure a tailored solution for each customer.”
Anam is the world’s leading independent SMS Firewall and A2P Monetisation service provider, filtering billions of messages on Mobile Networks for more than 300m subscribers across 65 countries. Anam’s team of Industry leading A2P consultants leverage firewall & analytics technologies to enable Mobile Operators generate new revenues from A2P SMS on their networks as well ensuring Subscriber protection against SPAM and fraudulent traffic.
Anam has corporate and technical headquarters in Dublin Ireland, Anam’s Asia presence is managed from Kuala Lumpur and the company has further worldwide presence in the Czech Republic, Egypt, Jamaica, Malta, Nigeria, Pakistan, Russia, UK and Vietnam. www.anam.com
Anam: Mary Therese Fitzpatrick, Director of Marketing