Pictured at the signing for Anam and Ericsson were Mr Pham Nhat Minh, Anam Country Representative Vietnam and Mr Jan Wassenius, President of Ericsson in Vietnam, Laos, Cambodia, and Myanmar. Also present was Dr Pham Ngoc Lang, Chairman of Hanoi Telecom, co-owner with Hutchison of Vietnamobile, Anam’s and Ericsson’s customer.
Hanoi, November 2016.
At the Presidential Palace, Hanoi and in the presence of President of Ireland, Michael D. Higgins, and the President of Vietnam, Trần Đại Quang, Anam Technologies Limited signed a contract with Ericsson to renew its Short Message Service Centre Support for a further three years. The Minister for Foreign Affairs and Trade, Charles Flanagan TD, was also in attendance at the signing ceremony which was organised by the Embassy of Ireland in Hanoi and Enterprise Ireland.
Welcoming the announcement, Minister Flanagan said “I’m delighted that Anam, one of the foremost companies in the security and monetization of SMS messaging, is strengthening its presence here. Key partnerships such as we have witnessed today are vital to the company’s growth and to its plans to focus on the Asian markets. Anam Technologies is a great example of the type of ambitious and innovative company Enterprise Ireland is working with in the ASEAN region and I wish them continued success for the future”.
Anam has been present in the Vietnamese market since 2009 when in partnership with Ericsson Vietnam the company deployed its SMS Management Centre in a local Operator network. In May 2015, Anam co-hosted with Vietnam’s Ministry of Information and Communications a workshop with mobile network operators to discuss tackling SMS SPAM in Vietnam. Anam CEO, Dr Noel Kelly said “The requirement for SMS Anti-SPAM solutions is immediate in Vietnam and we can tackle it successfully with our Firewall-based and monitoring approach that not only filters out SPAM but also delivers new revenue to the Operator. We found at the GSMA WAS#4 summit which we just hosted in Dublin that there is a real interest from Mobile Operators, not just in Vietnam, but right across Asia in our solutions.”
Anam is the fastest growing independent A2P SMS Monetisation service provider in the world, filtering billions of messages for Mobile Operators in over 60 countries. Anam’s team of Industry leading A2P consultants leverage firewall technology to enable Mobile Operators to generate new revenues from A2P SMS traffic on their networks whilst also eliminating SMS SPAM. The company’s offering has generated incremental revenues in excess of $2million per annum for every 1 million subscribers.
On the network signalling side, Anam’s Managed Signalling Firewall protects the mobile network from the well publicised attacks arriving over the global SS7 & Diameter networks. This same technology serves as a monetization platform for a variety of location based & mobile identity services.
Anam owns the worldwide patent for Home Routing (EP 1683375 B1), a technique invented by John Murtagh, Anam CTO in 2006 and fundamental to SMS Firewalls.
About the Contract
The contract relates to the deployment of an SMSC, a dual site geo-redundant architecture. The renewal concerns SMSC Application support & maintenance services provided both by Anam onsite Operations in Vietnam and its wider Managed Services Team. In terms of SMS volume trends, whilst traditional person to person SMS is on the decrease, Mobile Operators globally are seeing huge growth in the area of A2P SMS traffic. A2P SMS messages are typically sent from businesses to subscribers to provide things such as appointment reminders, special offers and password codes. SMS is a preferred vehicle for A2P since it is secure, traceable and boasts a reported impressive 98% open rate.
Anam’s corporate and technical headquarters are in Dublin, its Asia hub in Kuala Lumpur and further worldwide presence in London, Hong Kong and Hanoi. www.anam.com
Mary Therese Fitzpatrick, Director of Marketing; Anam Technologies Limited,