Anam Launches A2P SMS in Tele2 Russia

Anam Launches A2P SMS in Tele2 Russia

March 19, 2018; Dublin, Ireland.

Picture: (From left) David Walton, Regional Account Director Anam, Oleg Reshetin, Product Strategy Director Tele2 Russia, Brian D’Arcy, Anam CCO pictured at GSMA’s WAS#7 meeting in Dubai.

Anam is pleased to announce a substantial new 3-year contract with Tele2 Russia, involving the overlay of Anam’s Managed A2P SMS Services portfolio on the currently deployed SMS Firewall. The advancement of wholesale A2P SMS as a professional and reliable service is central to the Anam/Tele2 partnership because the channel has been suffering from low quality and grey routing into MNO’s across the world for a long time. Tele2 serves 40.3 m subscribers across operations in 65 regions in Russia.

Tele2 initially purchased the Anam firewall back in 2014 to manage SPAM SMS and the two companies have worked closely since then to tackle SMS fraud on the Tele2 network, including empowering subscribers through the introduction of a user-controlled feature to blacklist message originators. The Anam firewall has become an essential cornerstone of the Tele2 network as it protects subscribers from unauthorised SMS messages and SMS-driven fraud, as well as fulfilling Russian regulations in this area.

Hugh Carberry, Director of Revenue Analytics at Anam is clearly excited about the future for the company’s collaboration with Tele2 Russia “Early success is very encouraging and indicative of the great potential to convert grey route SMS to legitimate traffic, protect subscribers from unwanted SMS and ensure deserved revenue streams for our customers. Anam’s Managed Services and Reporting platform provides a complete SMS management overview which enables actionable insights to prevent the termination of SMS traffic via grey routes. 

Oleg Reshetin, Product Strategy Director at Tele2, summed up results of the cooperation and looked at its prospects “Tele2 is using a multi-level protection system to detect and block mobile fraud on its network. Unsolicited SMS and SMS-driven fraud once topped the list of customer applications that reported fake bank messages, information on wins, ads with links to fraud websites, etc. Our cooperation with Anam helped us filter out mass texting and provide our clients with easy-to-use tools to blacklist unwanted messages. These measures led to a sharp decrease in a number of complaints about unauthorized SMS. Our further partnership will largely contribute to Tele2’s intention to provide its clients with secure and most up-to-date services.

About Tele2 Russia

Tele2, a mobile telecom provider, entered the Russian market in 2003. The company provides services in 65 regions including Moscow and Moscow Region. As of 3Q17, Tele2’s subscriber base counted 40.3 m clients. The Tele2 portfolio includes simple and easy-to-use products for individuals and corporate clients. The company guarantees high-quality products and excellent customer care. By implementing its lifestyle enabler strategy, Tele2 overcomes a trivial perception of a telecom operator and creates a new digital ecosystem of mobile-based services. In partnership with other companies, Tele2 is developing innovative products that reflect clients’ interests and support their lifestyle.

About Anam

Anam is the fastest growing independent SMS Firewall and A2P Monetisation service provider in the world, protecting Mobile Operators with more than 350m subscribers across 65 countries. Anam’s team of Industry leading A2P consultants leverage firewall technology to enable Mobile Operators to generate new revenues from A2P SMS traffic on their networks. The company’s offering has generated incremental revenues in excess of $2million per annum for every 1 million subscribers. Anam owns the worldwide patent for Home Routing (EP 1683375 B1), a technique invented by John Murtagh, Anam CTO in 2006 and fundamental to SMS Firewalls ever since.

Anam has corporate and technical headquarters in Dublin Ireland, Anam’s Asia presence is managed from Kuala Lumpur and the company has further worldwide presence in the UK, Pakistan, Jamaica, Nigeria, Malta, Czech Republic and Vietnam.