Anam set to expand in Asia

Anam set to expand in Asia

Anam opens new SE Asia hub and secures Tan Sri Razali investment

Noel Kelly, Anam CEO with Tan Sri Mohd Razali Abdul Rahman at the Anam Asia reception in Kuala Lumpur on February 15

Noel Kelly, Anam CEO with Tan Sri Mohd Razali Abdul Rahman at the Anam Asia reception in Kuala Lumpur on February 15

Dublin, Ireland and Kuala Lumpur, Malaysia, 16 February, 2016

Anam Technologies Limited ( has secured a multimillion dollar investment from Malaysian businessman, Tan Sri Mohd Razali Abdul Rahman to assist the company’s expansion in the region.  Anam recently established a representative office in Kuala Lumpur to further build out Sales & Managed Services presence in the region as well as enhanced support to existing customers in Asia.

The global A2P SMS market is forecast to grow beyond $70bn by 2020 and the Asia Pacific A2P SMS market is the largest with a current market share of 42.2%; it is expected that APAC will continue on this growth trajectory and widen its lead over the other regions. It is estimated that up to 66% of A2P traffic goes unbilled by MNO’s, reaching subscribers over what are known as Grey routes. Anam has become the leading authority on A2P SMS working with mobile operators to leverage this revenue growth opportunity. The company provides a blend of A2P technical &  business services with optimized  firewall technology.

Tan Sri Razali is the Executive Chairman of the Peremba Group of Companies and has a track record of success with a number of companies in the region; his investment in Anam is an endorsement of his belief in the company’s strengths and its offering to the Mobile Operator community in ASEAN.  Tan Sri Razali is joined on the board of Anam Asia Sdn Bhd by Mr Brendan Lyons, who has 25 years of experience of the Middle East and Asia, having served as Ireland’s Ambassador in Riyadh, Kuala Lumpur, Singapore and Hanoi.

Commenting on the investment and the opening of the new Asia base, Anam’s Chairman Darragh Kelly said:
The potential for Anam in Asia is tremendous and the new regional office in Kuala Lumpur demonstrates our commitment to servicing secured contracts and facilitating future growth.  SPAM and unbilled A2P revenue is a huge problem, but equally, a huge opportunity for Mobile Network Operators in Asia.  From experience, Anam estimates that Asia’s Mobile Network Operators are missing out on income of up to US$1 per subscriber per year in unbilled revenue. Consider an Operator who counts its customers in the tens of millions and the revenue quickly adds up”.

Tan Sri Razali’s investment in Anam is his second involvement in an Irish company.  In 1994 he acquired the engineering and construction firm, MF Kent Ltd.  Re-branded KENTZ, the company expanded to become a global operation with 15,500 employees operating in 36 countries and was acquired for Can$2.1 billion in 2014.

About Anam Technologies

Anam is the fastest growing independent SMS Firewall and A2P Monetisation service provider in the world, filtering billions of messages in over 60 countries. Anam’s team of Industry leading A2P consultants leverage firewall technology to enable Mobile Operators generate new revenues from A2P SMS traffic on their networks. Anam owns the worldwide patent for Home Routing (EP 1683375 B1), a technique invented by John Murtagh Anam CTO in 2006 and fundamental to SMS Firewalls.

Anam is headquartered in Dublin Ireland, the main Asia office is in Kuala Lumpur and the company has further worldwide presence in London, Hong Kong and Hanoi.


Asia Office

  • Ken Tze, Company Secretary.
  • Anam Asia: Level 27, Centrepoint South, Mid Valley City, 59200 Kuala Lumpur, Malaysia.
  • Phone: +603 2096 9685.