The evolution of mobile messaging, RCS Business Messaging expands and improves the ways in which people and businesses communicate. For businesses, RCS creates new capabilities to support branding, rich media, interactivity and analytics. For mobile operators, RCS Business Messaging is an opportunity to reshape and revitalise their messaging services and play a central role in the future of IPbased messaging.
An interactive real-time feature rich user experience incorporating text, images, video and audio, RBM offers endless possibilities for new use cases in conversational marketing, customer support and e-commerce.
As service roll out gathers pace across the globe, and some markets already achieving gold status (ie RCS supported by all MNO’s in a country), MarketsandMarkets™ predict that the RCS market will be worth $10.6 Billion by 2024.
Anam’s RBM Hub enables RCS Business Messaging interworking between the home RCS network, partner MNOs and external RCS partners such as Enterprises and Aggregators within the RCS ecosystem. It is designed for MNOs, Group MNOs and Carriers.