Anam Technologies and Telenor extend A2P SMS partnership

Anam Technologies and Telenor extend A2P SMS partnership

Dublin, August 2017.

Anam Technologies are delighted to announce the renewal of its A2P SMS business partnership with Telenor for a further 2 year period. Anam was selected by Telenor on the basis of competitive tender back in October 2015 to deliver a group-wide A2P SMS project to improve service quality and revenues. Working with Telenor’s Global Wholesale team and leveraging Anam’s patented SMS Firewall and traffic analysis technologies, the partnership has successfully devised and implemented A2P management strategies across Telenor networks in Pakistan, Thailand, Myanmar, Serbia and Montenegro. Over the next two years it is planned to implement the strategy across the wider Telenor Group and also extend the product as a joint partnership towards the external market outside Telenor Group.

Commenting on the partnership, Anam’s Director of Sales Clive Steady said:
Telenor and Anam have worked really hard over the past two years to build and deliver the Group’s A2P strategy. We are seeing real success now as a result of the consistent and focused effort. Telenor is a long standing and highly valued customer of Anam. They are innovative and market leading in so many respects and in this case driven by a strategic vision to create a high quality and monetized A2P environment for all of their mobile operator markets. We are proud to be working alongside as their partner on this journey”.

As part of the overall Group Strategy, Telenor’s Global Wholesale unit aims to centralize Telenor’s wholesale messaging setup by managing, developing, implementing and maintaining a Telenor messaging gateway for international connectivity,” said Moosa Abid Babar, Head of Digital Solutions of Global Wholesale in Telenor. “In order to ensure that we are delivering a quality and secured network for our business units the Managed SMS Firewall partnership with Anam is vital in achieving this goal. Through our partnership with Anam we have unlocked substantial new revenue streams in our networks. By combining our gateway capabilities with Anam’s Managed SMS Firewall setup we now want to extend this approach across networks within Telenor and also externally to other MNOs.

About Anam

Anam is the fastest growing independent SMS Firewall and A2P Monetisation service provider in the world, filtering billions of messages for Mobile Operators for more than 250m subscribers across 65 countries. Anam’s team of Industry leading A2P consultants leverage firewall technology to enable Mobile Operators to generate new revenues from A2P SMS traffic on their networks. The company’s offering has generated incremental revenues in excess of $2million per annum for every 1 million subscribers. Anam owns the worldwide patent for Home Routing (EP 1683375 B1), a technique invented by John Murtagh, Anam CTO in 2006 and fundamental to SMS Firewalls.

Anam has corporate and technical headquarters in Dublin Ireland, Anam’s Asia presence is managed from Kuala Lumpur and the company has further worldwide presence in the UK, Pakistan, Jamaica, Malta and Vietnam.



About Telenor

Telenor Group is one of the world’s major mobile operators with more than 170 million mobile subscribers in Europe and Asia. Connecting the world has been Telenor’s domain for more than 160 years, and we are driven by a singular vision: to empower societies.

The Global Wholesale business unit of Telenor is the international communication provider of Telenor Group, offering global reach with managed quality to customers worldwide. We deliver high quality interconnect solutions within Voice, Roaming, Connectivity and Digital services; providing you with the world at hand wherever you are.

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