Anam Technologies expands Commercial Team to address burgeoning A2P SMS market

Anam Technologies expands Commercial Team to address burgeoning A2P SMS market

Dublin, May 2015 – Anam Technologies is delighted to announce key appointments to its Commercial Team to support the company’s growing customer base and expansion plans. Anam now has a strong team in place to drive the next phase of growth as it targets the sizzling International A2P SMS market. A report published this month predicts that the Global A2P (Application-To-Person) SMS Market to exceed US$78 Bn by 2022. Anam supplies Technology David Waltonand Services to Mobile Operators allowing them manage and monetise A2P SMS traffic on their network.

Operating from Anam’s Dublin office, David Walton joins as Regional Account Director for EMEA and will focus on new business development as well as management of the company’s existing account portfolio in the region. With over 20  years senior business development  and international management experience, David brings an outstanding track record of delivering innovative and transformative products and services. Working with aggregator Oxygen8 Group for the past 4 years, David brings extensive commercial knowledge of the A2P SMS industry and its wider ecosystem reach into MNO’s & subscribers.  In previous roles he partnered closely with several MNO’s in the areas of  Prepay Top-Up distribution, Postpaid payment channels,  Enterprise Messaging, as well as Base Marketing, Loyalty & CRM platforms and integrations.

HeanKuanLIMHean Kuan LIM, joins Anam as Senior Account manager and will operate from Anam’s office in Kuala Lumpur, Hean has over 15 years telecoms experience with an extensive background in messaging, roaming and interconnectivity services due to his long association with Aicent and most recently Syniverse. Hean has a large contact network across SE Asia and close associations with a number of Mobile Operators.

And finally, Lorraine Fahy joins the Sales Operation in Anam’s Dublin office.  Lorraine has a strong background in sales, sales management and marketing and has previously worked for a number of mobile technology companies including Logica CMG, OpenMind networks and Jinny.

The trio recently took up their new appointments and report into Clive Steady, new_clive-013Anam’s Director of Sales.  “I am delighted to welcome David, Hean and Lorraine to the commercial team, Anam has great product and positioning in this market and I am excited about the huge opportunity open to the team right now”, said Clive.

About Anam

Anam is the fastest growing independent SMS Firewall and A2P Monetisation service provider in the world, filtering billions of messages for Mobile Operators in over 60 countries. Anam’s team of Industry leading A2P consultants leverage firewall technology to enable Mobile Operators to generate new revenues from A2P SMS traffic on their networks whilst also eliminating SMS SPAM. The company’s offering has generated incremental revenues in excess of $2million per annum for every 1 million subscribers.

On the network signalling side, Anam’s Managed Signalling Firewall protects the mobile network from the well publicised attacks arriving over the global SS7 & Diameter networks. This same technology serves as a monetization platform for a variety of location based & mobile identity services. Anam owns the worldwide patent for Home Routing (EP 1683375 B1), a technique invented by John Murtagh, Anam CTO in 2006 and fundamental to SMS Firewalls.

Anam’s corporate and technical headquarters are in Dublin, its Asia hub in Kuala Lumpur and further worldwide presence in London, Hong Kong and Hanoi.


Mary Therese Fitzpatrick, Director of Marketing; Anam Technologies Limited,